Best Practices Guide
How to Maximize Your AI Visibility
⚡ The 80/20 Rule
Focus on the 20% of actions that drive 80% of results. This guide prioritizes high-impact, low-effort improvements first.
Quick Wins (Start Here)
High-Impact, Low-Effort Actions:
- Claim and verify your Google Business Profile ⭐
- Get 10+ authentic customer reviews ⭐
- Write a detailed business description ⭐
- Add 10+ high-quality photos ⭐
- Ensure your NAP is consistent everywhere ⭐
Expected Impact
These 5 actions alone can improve your score by 15-25 points within 2-4 weeks.
Quick Wins by Category
Reputation (25% of score)
Goal: Get more reviews, improve ratings, demonstrate trustworthiness.
Quick Win #1: Ask for Reviews (30 minutes)
- 1. Identify 10 happy customers
- 2. Send a personalized email or text
- 3. Include direct links to Google, Yelp, Facebook
- 4. Offer a small incentive (discount on next visit)
Email Template:
"Hi [Name], thanks for choosing [Business Name]! We'd love to hear about your experience. Would you mind leaving us a quick review? [Link]"
Quick Win #2: Respond to All Reviews (1 hour)
- • Go through every review on Google, Yelp, Facebook
- • Thank positive reviewers
- • Address negative reviews professionally
- • Show AI systems you're engaged
Content Quality (20% of score)
Goal: Provide rich, clear, compelling information about your business.
Quick Win #1: Rewrite Your Business Description (20 minutes)
❌ Bad Example:
"Great pizza in Austin."
✅ Good Example:
"Family-owned Neapolitan pizzeria featuring a wood-fired brick oven imported from Italy. Known for our fresh mozzarella, San Marzano tomatoes, and 48-hour fermented dough. Dog-friendly patio with craft beer and wine. Perfect for families, date nights, and private events."
Authority (25% of score)
Goal: Build trust and recognition with AI systems.
Quick Win #1: Get Listed in Local Directories (1 hour)
Submit your business to:
- ✓ Yelp
- ✓ Bing Places
- ✓ Apple Maps
- ✓ TripAdvisor (if applicable)
- ✓ Industry-specific directories (e.g., OpenTable for restaurants)
Important: Use the exact same NAP (Name, Address, Phone) everywhere
Industry-Specific Tips
🍕 Restaurants & Food Service
Priority Actions:
- 1. Get on Google, Yelp, TripAdvisor
- 2. Add mouth-watering food photos
- 3. List your menu (or link to it)
- 4. Highlight specialties
- 5. Mention ambiance (family-friendly, romantic, etc.)
⚖️ Professional Services
Priority Actions:
- 1. Build a professional website
- 2. Get reviews on Google and industry sites
- 3. Publish thought leadership content
- 4. List specializations clearly
- 5. Highlight credentials
🔧 Home Services
Priority Actions:
- 1. Claim Google Business Profile with service area
- 2. Get reviews emphasizing reliability
- 3. Add before/after photos
- 4. List all services offered
- 5. Ensure 24/7 contact info is visible
🏪 Retail Stores
Priority Actions:
- 1. Add product photos and descriptions
- 2. Enable "Shopping on Google"
- 3. Post inventory updates
- 4. Offer online ordering or curbside
- 5. Create Google Posts for sales
Common Mistakes to Avoid
❌ Mistake #1: Buying Fake Reviews
AI systems and platforms detect fake reviews. You'll get penalized and lose credibility. Focus on earning authentic reviews instead.
❌ Mistake #2: Inconsistent Information
Different phone numbers on Google vs. Yelp, misspelled business name, or wrong hours listed. This confuses AI systems and hurts rankings.
❌ Mistake #3: Ignoring Negative Reviews
Leaving them unaddressed signals you don't care. Respond professionally to show you're engaged. Turn negatives into positives by resolving issues.
❌ Mistake #4: Keyword Stuffing
Overloading your description with keywords like "Best pizza Austin pizza restaurant Austin Texas pizza." AI systems penalize this as spam. Write naturally for humans first.
❌ Mistake #5: Focusing Only on Google
AI systems pull data from multiple sources. Being on Google is essential, but not sufficient. Diversify your presence across platforms.
❌ Mistake #6: Setting and Forgetting
AI visibility requires ongoing maintenance. Post updates monthly, monitor reviews weekly, and refresh content quarterly.
Long-Term Strategy (3-6 Months)
Month 1: Foundation
- ✓ Claim all profiles
- ✓ Write compelling descriptions
- ✓ Add photos
- ✓ Fix NAP inconsistencies
Month 2: Reputation Building
- ✓ Generate 20+ reviews
- ✓ Respond to all feedback
- ✓ Address negative reviews
- ✓ Post weekly updates
Month 3: Content & Authority
- ✓ Improve website (or create one)
- ✓ Add schema markup
- ✓ Publish blog content
- ✓ Reach out for backlinks
Month 4: Expansion
- ✓ Submit to 20+ directories
- ✓ Build social media presence
- ✓ Engage with local community
- ✓ Partner with other businesses
Month 5: Optimization
- ✓ Re-run AI Business Score report
- ✓ Identify remaining gaps
- ✓ Double down on what's working
- ✓ Experiment with new tactics
Month 6: Maintenance & Monitoring
- ✓ Set up monthly review generation
- ✓ Monitor score changes
- ✓ Adjust strategy based on results
- ✓ Consider subscription for ongoing tracking
When to Get Expert Help
✅ DIY is Great For:
- • Basic profile setup
- • Requesting reviews
- • Adding photos
- • Posting updates
🚀 Hire Experts For:
- • Website design and development
- • Advanced SEO and backlink building
- • Reputation management at scale
- • Technical schema implementation
- • Multi-location optimization
- • Competitive analysis and strategy
We Offer:
- ✓ 30-minute consultation ($0 for subscribers)
- ✓ Done-for-you optimization packages
- ✓ Monthly management plans
Track Your Progress
Weekly:
- • Check for new reviews
- • Respond to feedback
- • Post updates to Google
Monthly:
- • Re-run AI Business Score snapshot (free for subscribers)
- • Compare scores to previous month
- • Identify what's working
Quarterly:
- • Run full report
- • Deep-dive into category changes
- • Adjust strategy
Annually:
- • Major audit of all online presence
- • Refresh all content and photos
- • Set new visibility goals
Next Steps
Ready to improve?