Glossary
Key terms and definitions
AI Visibility
How likely AI systems like ChatGPT, Gemini, and Claude are to recommend your business when users ask for suggestions.
Authority Score
A measure of how much AI systems trust and recognize your business as an authoritative source. Based on backlinks, brand recognition, and AI mention rate.
Backlink
A link from another website to yours. Quality backlinks signal authority to AI systems.
Confidence Level
How certain we are about your score. Based on data availability and consistency. High confidence = reliable score.
Content Quality Score
Measures the richness, clarity, and completeness of information about your business.
Entity Recognition
Whether AI systems understand who you are as a distinct business entity (vs. confusing you with competitors).
ML Prediction
Machine learning model's estimate of your visibility score based on 29 input features. 93% accurate.
NAP
Name, Address, Phone. Must be consistent across all online platforms for optimal visibility.
Online Presence Score
Measures the breadth and depth of your digital footprint across directories, social media, and the web.
Reputation Score
Based on your ratings, reviews, and how customers perceive your business. Highest-weighted category (25%).
Schema Markup
Structured data code added to your website to help AI systems understand your business information.
Snapshot
Free, instant visibility report. Includes estimated score, AI recognition stats, and preview insights.
Technical Score
Measures the technical infrastructure that makes your business discoverable (Google Business Profile, website health, schema markup).
Visibility Level
Qualitative rating based on your score: Low (0-49), Medium (50-84), High (85-100).
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