Understanding Your Score
What Does My Score Mean?
Your AI visibility score is a comprehensive measure of how likely AI systems are to recommend your business when people ask for what you offer.
Score Ranges & Visibility Levels
85-100: Excellent (High Visibility)
- ✅ AI systems frequently recommend you
- ✅ You appear in top 3 for most relevant queries
- ✅ Strong competitive position
- ✅ Continue optimizing and monitor for changes
70-84: Good (Medium-High Visibility)
- ✅ AI mentions you regularly
- ⚠️ Not always in the top 3
- ⚠️ Competitors may rank higher
- 🎯 Focus on consistency and authority
50-69: Fair (Medium Visibility)
- ⚠️ AI mentions you occasionally
- ⚠️ Many competitors rank higher
- ⚠️ Missing from most searches
- 🎯 Significant opportunity for improvement
30-49: Poor (Low Visibility)
- ❌ AI rarely recommends you
- ❌ Competitors dominate recommendations
- ❌ Critical gaps in online presence
- 🎯 Urgent action needed
0-29: Critical (Very Low Visibility)
- ❌ AI almost never mentions you
- ❌ Major deficiencies in data and presence
- ❌ You're invisible to AI systems
- 🎯 Start with basics: listings, reviews, website
How Scores Are Calculated
Your overall score is a weighted average of 5 key categories:
Overall Score Breakdown
Each category is independently scored 0-100 based on:
- Measurable data (ratings, backlinks, etc.)
- AI interpretation (how AI systems perceive you)
- Competitive context (vs. similar businesses)
The 5 Key Categories
1. Reputation (25%)
How trustworthy and credible your business appears to AI systems and customers.
Learn more →
2. Content Quality (20%)
The quality, completeness, and clarity of information about your business.
Learn more →
3. Authority (25%)
How much AI systems trust and recognize your business as an authoritative source.
Learn more →
4. Technical (15%)
The technical infrastructure that makes your business discoverable.
Learn more →
5. Online Presence (15%)
The breadth and depth of your digital footprint across the web.
Learn more →
Common Score Questions
Q: My score dropped since last month. Why?
Scores can fluctuate due to:
- New competitors entering the market
- Your competitors improving
- AI models updating
- Changes to your business info (new reviews, updated hours)
- Seasonal trends
Q: Can I game the system to get a higher score?
No. Our algorithms detect manipulation. Fake reviews, keyword stuffing, and black-hat SEO will hurt your score, not help it.
Q: Why is my competitor's score higher even though I have better reviews?
Reviews are only 25% of your score. They might have a better website (Content), more backlinks (Authority), or stronger technical infrastructure (Technical).
Q: How long does it take to improve my score?
- Quick fixes (update listings, fix errors): 1-2 weeks
- Medium-term (build reviews, improve content): 1-3 months
- Long-term (authority building, backlinks): 3-6 months
Q: Is a perfect 100/100 possible?
Theoretically yes, practically no. Even the best businesses score 90-95. Perfection requires being #1 in every category, which is rare.
Next Steps
Dive Deeper
Learn about each category and how to improve your score